Sarah Baylor
Content Marketing Professional
- Role
- Marketing Communications Specialist Ii at Nordson Industrial Coating Systems
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Sarah Baylor
Marketing Strategist & Project Manager with over 5 years of experience in the…
Experience
Marketing Communications Specialist Ii
Nordson Industrial Coating Systems
Jun 2024 — Present
Develop and execute integrated marketing campaigns for tradeshows, significantly increasing website traffic and social media engagement.• Create compelling email templates and marketing collateral using Adobe InDesign and Dreamweaver, boosting product interest and webpage visibility at key events.• Project manage the marketing communication efforts for global product launches, including product naming, webpage creation, literature, and social media campaigns targeting strategic markets. • Facilitate international focus groups of key stakeholders for product launches and deliver results and updates to upper management.• Design graphics and social media posts to enhance brand awareness and support strategic partnerships with key collaborators. • Implement HubSpot to monitor social media, website user journeys, and social listening, leveraging insights to optimize digital outreach. • Utilize tools like C4C, product memos, and social media to support strategic initiatives and enhance brand awareness. • Collaborate with department directors to develop targeted strategies for top customers and prospects at tradeshows, including bilingual email campaigns to connect with diverse audiences.• Manage multiple multimedia campaigns, driving growth in key markets and aligning innovation efforts across teams.• Design, develop, and manage the ICS division\'s website to optimize user experience, increasing website engagement.• Coordinate closely with cross-functional teams to integrate and align innovation efforts across the organization, aligning with key business initiatives.• Designed a workflow using Power Automate to identify duplicate contacts in C4C, streamlining communication and supporting key initiatives.• Successfully utilize Adobe InDesign to update and manage product literature and website pages for all ICS lines of business.
Education
Cleveland State University
Bachelor of Business Administration - BBA
Youngstown State University
Master's degree
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