Sarah Baun

About Sarah Baun

As a strategic public relations professional with over a decade of experience in the financial industry, I specialize in driving impactful earned media strategies that elevate brand visibility, enhance executive thought leadership, and support integrated communications initiatives. I’m deeply experienced in proactively pitching media opportunities, managing press engagement, coordinating high-profile interviews, and developing compelling narratives across print, digital, and broadcast. I bring a hands-on, collaborative approach to every aspect of the communications process. With a deep understanding of the financial services landscape and a track record of securing meaningful, high-visibility coverage, I’m passionate about telling the stories that matter and committed to continuous improvement, ongoing industry education, and creating streamlined, intuitive experiences for executives, cross-functional partners, and advisors.

Experience

1. Public Relations Manager

   Commonwealth Financial Network

   Dec 2021 — Present

   In my current role, I lead the development and execution of media relations programs that have consistently delivered strong results. Expert at cultivating strong, long-term media relationships across trade, mainstream, and local outlets to deliver consistent, impactful coverage. Drive high-impact earned media by pitching and coordinating interviews and developing press materials. Provide senior leaders with strategic PR recommendations to make informed communication decisions. Lead strategic initiatives, including corporate award submissions, spokesperson training, and integrated communications planning in partnership with key internal stakeholders. Key accomplishments:• Sustained year-over-year growth in corporate media coverage, including a 40% increase in media mentions• Increased media coverage for CEO by 82%, including an exclusive in Barron\'s• Extended digital footprint by tripling our multimedia presence through targeted video and podcast placements

Education

• Westfield State University

  Bachelor of Arts (B.A.), Communication and Media Studies

  2010 — 2014