Sarah Bailey
Transformational Retail Executive | Merchandising & Strategic Partnerships Leader | Amazon Growth Architect | Domestic & International Licensing | Category Expansion Expert
- Role
- Head of Strategic Partnerships - Express Brand at Phoenix
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Sarah Bailey
Transformational retail executive with 18+ years of experience leading merchandising, licensing, and digital strategy across iconic fashion brands including Express, American Eagle, and Abercrombie & Fitch. I specialize in building and scaling businesses—whether launching Amazon from the ground up, expanding global licensing programs, or reinvigorating legacy product categories.With a deep understanding of product lifecycle management and consumer trends, I bring cross-functional vision to everything I do—merging creativity, operational rigor, and financial performance. Passionate about leading high-impact teams, fostering innovation, and growing revenue across apparel, accessories, footwear, beauty, and more.Core Strengths:• Merchandising Strategy & P&L Ownership• Amazon Marketplace Leadership• Domestic & International Licensing• Brand & Product Innovation• Cross-Functional Team Leadership• Strategic Partnerships & Vendor Relations• Operational Excellence & Inventory Management
Experience
Head of Strategic Partnerships - Express Brand
Jun 2024 — Present · Columbus, OH, US
Built Express’ Amazon business from the ground up. Strategy to scale from zero to multi-million-dollar trajectory. Oversee product selection, end to end operations, and marketing strategy.• Own full P&L responsibility across Women’s & Men’s Accessories.• Oversight of all domestic licensing partnerships (apparel & non-apparel); drive expansion strategy and ensure brand consistency across partners.• Manage international licensing programs; optimize global assortments, order fulfillment, and logistics to drive market expansion and revenue.• Act as corporate liaison with parent company’s business development and product teams; drive cross-enterprise collaboration and innovation.• Led organizational design and development of high-performing team, including coaching and mentoring across functions.
Education
Emory University
BA, Sociology, Management, Spanish/Latin American Studies
2002 — 2006
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