Sarah Allen

About Sarah Allen

I’m a high-performing, goal-oriented marketer with a strong strategy and communications background. I’m best at utilizing insights, business objectives, and my own expertise and instincts to create effective strategic marketing plans. My ability to unify and inspire teams and stakeholders behind a common goal propels my success in driving measurable results.

Experience

1. Senior Product Marketing Manager, Selling Partner Communities

   Amazon

   Dec 2021 — Present · San Diego, CA, US

   Leads a cross-functional team of Product, Operations, and Marketing leads in the strategic marketing planning, development, execution, and reporting of product lines against business goals. Develops and presents weekly business performance reports to executive leadership. Architects experimentation roadmaps, launching and scaling successful pilot programs. Established analytic dashboard mechanisms to allow for data-driven decision making. • Spearheaded successful international relaunch of Amazon Seller Forums with best-in-class go-to-market strategy. Drove 95% YoY traffic growth through evergreen performance marketing campaigns and channel optimization,+45% to goal.• In February, recruited to lead demand generation for the Amazon Accelerate seller conference. Drove 15% YoY growth in registrations despite challenging industry conditions through innovative, net-new internal and external partnership strategies, as well as hyper-segmented email campaigns.

Education

• Mt. Carmel High School

  Business Administration and Management, General

  2002 — 2006

• UC Irvine

  Bachelor of Arts, Sociology

  2006 — 2010

Skills

• Strong Written and Verbal Communication
• Analytical Skills
• Fast Learner
• Close Attention to Detail
• Flexible
• Works Well Under Pressure
• Communication
• Flexibility
• Online Marketing
• Program Management
• Event Planning
• Public Speaking
• Marketing
• Project Management
• Marketing Management
• Resume Writing
• Social Networking
• Leadership
• Human Resources
• Budgets
• Analysis
• Management
• Social Media
• Budgeting
• Customer Service
• Microsoft Office