Sarah Aimond

WORK HISTORY

EDUCATION

SKILLS

ABOUT SARAH AIMOND

Experienced International Marketing/Communication professional Over 20 years of experience in marketing & communication (5 years at an international level covering) Marketing strategy: member of the steering committee, driving SMB marketing projects and programs, participating in Export decision making Brand management: positioning brands in local markets respecting their global identity, gaining consumer insights in local markets Advertising/Promotions: above-the-line and below-the-line activities for optimum brand exposure PR: implementing and monitoring press campaigns, co-ordinating brand presence to key industry events -Communication and presentation skills: Gathering feedback from internal and external teams to secure: proper local execution of global strategies, good adaptation to local market needs and faster response to competitors’ strategies Working with international and cross-functional teams in order to deliver consistent Brand equity Organising training sessions for Export partners and staff -Project management skills I had various opportunities to take the leadership on specific projects: Building strategic marketing plans and managing budgets Handling New Product Introduction process -Fluent in English and Spanish English was my daily working language in my last job in Lexmark International Export Division. Spanish was my daily working language when I was in Chile working for Elf Lubricantes Chile Specialties: branding and identity,Driving marketing programs, Building marketing & communication plans, managing budgets, advertising/promotions, Managing PR implementing and monitoring PR campaigns, project management,creative and media agencies management, P&L analysis,