Sarah Tahir
Ux Researcher Ii @Northwestern Mutual
Signup · Get unlimited contacts
WORK HISTORY
Ux Researcher Ii @Northwestern Mutual
New York, NY, US
Conduct user research to understand user needs and behaviors, analyzing data from usability tests and surveys to inform design decisions. Collaborate with design and development teams to enhance user experience, developing personas and user journey maps to guide product development. Identify pain points and opportunities for improvement in user interfaces. Validate design concepts through iterative testing and feedback. Ensure products are user-friendly and meet accessibility standards- Led end-to-end research initiatives, including usability and evaluative testing, A/B testing, and continuous product review, ensuring high-quality user experiences throughout the product lifecycle- Streamlined the end-user application process by developing an in-house system, replacing third-party vendors, and implementing usability enhancements that increased system usability scores by 20%- Conducted comprehensive research and testing on life insurance application systems, resulting in significantly reduced processing times, uncovered opportunities for automation, and improved user satisfaction- Executed research for new product development, from requirements gathering and prototype testing to post-release performance monitoring, ensuring successful market introduction and adoption.
EDUCATION
NYU Shanghai
Bachelor of Science - BS, Interactive Media Arts
New York University
Master of Science - MS, Human-Computer Interaction
East China Normal University
Bachelor of Engineering - BE, Dual degree program with NYU Shanghai
International Baccalaureate
High School Diploma, American International School of Kuwait
ABOUT SARAH TAHIR
At Northwestern Mutual, I lead research across the full purchase lifecycle, spanning B2B, B2C, and internal users. My work supports initiatives across early-stage (0–1) product development, usability testing, evaluative testing, and longitudinal research—often focused on enterprise tools, financial compliance, health data management, and workflow optimization.With deep expertise in qualitative research and Human-Computer Interaction, I bring a systems thinking approach to solving problems and aligning teams around user needs. My academic background is in the design and development of new media, immersive technology, and emerging mediums. I’m actively looking for opportunities to improve my UX strategy to better influence product direction and organizational change through my current role and elsewhere.Outside of work, I design video games, read constantly, and travel often.(Interested in my cover photo? It\'s a still from my forthcoming game, NOURA!)
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.