Sarah Mullens

Account Director @Affinity Marketing Australia

Sydney, AU

As Account Director at Affinity, a specialist healthcare, medical, ecomm, and professional services agency, I lead strategic marketing and communications programs for high-profile clients.This role gives me deep exposure to the intersection of healthcare, communications, and technology, sharpening my ability to build and execute strategic growth plans, lead high-performance teams, and deliver results in fast-paced, regulated environments.I\'m responsible for developing and executing go-to-market strategies, integrated digital campaigns, and brand positioning initiatives with a strong focus on measurable ROI. This includes leading projects across public relations, social media, SEM/SEO, digital advertising, and content strategy — all underpinned by data-driven insights and performance tracking.My work involves managing multi-channel campaigns from brief to execution, guiding cross-functional teams, and implementing marketing technologies and systems that supported scalability and automation. I also play a key role in client growth strategies, advising on martech integrations, lead generation funnels, CRM set-up, and reporting frameworks to maximise campaign efficiency and long-term value.

Berklee College of Music

Music Production Course, Music

Berklee College of Music

Music Supervision Course, Music

Macquarie University

BCom, Marketing & Organisational Behaviour