Sarah A.
Senior Data Analyst @Darwin Software
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WORK HISTORY
Senior Data Analyst @Darwin Software
Chicago, IL, US
Manage 5+ accounts and roadmap quarterly paid social testing initiatives resulting in $5.7 million in annual client savings.• Lead client relationship and working sessions; incorporating client business goals into company strategy.• Coordinate software training sessions and weekly scrums with 20+ contractors, analysts, and marketing directors.• Analyze market trends and client performance to present actionable insights resulting in a 32% increase in CAC YoY.• Develop and present comprehensive account overviews every 6 weeks to recap performance and identify opportunities. • Generate and manage at least 5 creative A/B tests each week and translate statistical significance to creative directors. • Directed rebranding of 2 clients with creative, assets, and messaging by generating data-driven brand guidelines.
EDUCATION
The Ohio State University Fisher College of Business
Marketing
Naperville Central High School
Honors
The Ohio State University
Bachelor of Science in Business Administration, Marketing
ABOUT SARAH A.
I\'m a 2020 Ohio State graduate that studied Marketing, Data Analytics, and Psychology. I currently work at Darwin AI, where I have been able to perfectly combine my passions for social media, data, and consumer behavior in one job.
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