Sara Giles
Sr Social Media Manager @ CrossFit | Social Strategy, Storytelling, & Content
- Role
- Senior Social Media Manager at CrossFit, LLC
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Sara Giles
Since launching my career in 2012, I\'ve dedicated myself to building compelling stories within the sports world transforming passionate fan bases into vibrant, engaged communities. Over the past 13+ years, I’ve collaborated with elite teams across minor-league hockey, the NHL, CrossFit, and beyond, using creative content, dynamic campaigns, and data-driven tactics to elevate brand presence and deepen audience connection.I began in minor-league hockey, developing digital content and managing social media efforts before scaling my expertise at NHL organizations like the Dallas Stars, New Jersey Devils, and the Nashville Predators. There, I led content calendars, social media sponsorship, and integrated social-first campaigns that amplified fan interaction and drove quantifiable ROI.Now, as Senior Social Media Manager at CrossFit, I lead our social team and strategy, crafting multi-platform storytelling and fostering brand loyalty through community-first execution. Inspired by the CrossFit ethos, I’ve developed a deeper passion for building strong, resilient teams by motivating people, championing collaboration, and pushing together toward shared goals.Let’s connect! I’m passionate about sharing insights on growing engaged sports communities, social trends, and creating authentic storytelling.
Experience
Senior Social Media Manager
Jul 2024 — Present
Lead and mentor the social media team, aligning efforts with broader brand and marketing goals.Develop and execute a unified social media strategy across all CrossFit brands - CrossFit, CrossFit Games, CrossFit Training, and CrossFit Affiliates. Spearhead influencer marketing initiatives to amplify brand reach and cultivate authentic community partnerships.Leverage analytics to monitor performance, optimize strategy, and report actionable insights to leadership.
Education
University of Mississippi
Bachelor's degree, Broadcast Journalism
2011 — 2015
Skills
- Video Editing
- Indesign
- Sports
- Photoshop
- Microsoft Excel
- Community Development
- Advertising
- Final Cut Pro
- Broadcast Journalism
- Ticket Operations
- Broadcast Television
- Ticket Sales
- Interviews
- News Writing
- Press Releases
- Microsoft Office
- Sales
- Hockey
- Sports Writing
- Imovie
- Social Media
- Microsoft Word
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