Sara Ferran

Platform Ux Designer @Product Madness 📱🎮

London, GB

Q1 -> Re-design the Product Madness in-house Marketing Platform ( BEACON ), I converted the existing design into a frictionless journey, where the user pick a campaign style ( FB Notifications & FB Request, Mobile PUSH & Browser PUSH, FB Messenger and Email), then the audience with options to add existing segments from the SE internal tool or to configure it\'s own segment. The 3rd step is to add template(s) allowing MVT set up. The 4rd step is to configure the delivery options. A summary block as a final step to check that every other steps have been filled up correctly and to allow control of actions like sending a campaign to queue, disable a campaign or create a join campaign in a new LOOP!Q2-> UX Re-Architecture on the frontEnd for the in-house PM User Acquisition platform ( PMUA ). Firstly, I aim to understand each page and the links inside these pages. Create a new IA based on a card-sorting exercise. I manage to extract components as in OOP,( partners from Jobs & events buckets from events configuration pages), to allow future scalability on the frontEnd. Analyse all the input fields on a New Job & New Event page by re-organising the display and the way the user enters the data. Analyse User level, Device level and List pages to bring up key information so the user can understand the platform easily. Align styles and UI components with the re-design I did in Q1. Create a homepage to summarise Ad consent user option, GDPR delete requests and to track internal errors before a job is sent to a specific partner.Q3->Re-design of P360, an in-house Segmentation Engine platform. I Interviewed diff end-users as in TPO, GameOps, QA, Developers and DS. I create a new IA and new micro-journeys, so users can understand better the functionality. Re-design of existing design blocks as in GCS Import, Local Import and audience creation. Enhancement of the list pages by using icons, bringing more data to the fore-front, including new and strategic actions and filters.

Java Certified SE 6 Exam 1Z0·851

Dublin Oracle Center / Java Certified

Pearson Online Academy UK Global

Zend certified PHP engineer - PHP5.5

General Assembly

UX circuit

Universidad Pontificia de Salamanca

Ingeniería, IT Computer Science

Madrid E. Arts D. / Interior Architecture

Interior Design