Sara Fairgrieve

WORK HISTORY

EDUCATION

SKILLS

ABOUT SARA FAIRGRIEVE

Accomplished Customer Experience and Digital Transformation leader with over 20 years expertise in driving customer-centric initiatives across fintech, retail banking and FMCG industries. Proven ability to design and implement strategies that enhance the entire customer journey, resulting in increased satisfaction, retention and multi-million pound growth. Adept at leading cross-functional teams, implementing intuitive UX, optimising operational processes, and building strong relationships across complex stakeholder networks. Recognised for creating innovative digital solutions and driving customer-first culture in fast paced, highly regulated environments. KEY SKILLS• Leadership & Stakeholder Management: Collaborative leadership across internal departments & 3rd parties, influencing at all levels. • Customer-Centric Product Development: Use data-driven insights & design-led UX approaches to create products and services that effectively meet customer needs.• Digital transformation: Expertise in driving large-scale transformation programmes using Agile methodologies to align with customer experience objectives. • E-commerce strategy: Proven track record in category management, merchandising and digital sales growth. • Customer journey optimisation: Experience in designing end-to-end customer experience strategies to drive and improve customer UX, accessibility, acquisition and retention to enhance loyalty and reduce churn. • Problem Solving: Logical thinker with excellent problem-solving skills to meet business and customer needs.