Sara White

About Sara White

Sara White believes that knowledge is power, so she empowers people through writing – be it technical, business, marketing, or even fiction. Sara uses the English language to educate and entertain simultaneously and has over two decades of experience writing in all fields. Above all, Sara is a storyteller, and she wants to tell your story in an impactful way.Sara holds a Master’s degree in Communications, focused on content marketing, and a Bachelor’s degree in English and Computer Science. She brings over 25 years of experience in technical writing, editing, and content creation. With a customer service background, she is an empathetic marketer and writer.Sara’s Master’s thesis centered on creating an integrated marketing communications plan for a local law firm, focusing on content marketing. She made a content calendar, did quantitative and qualitative research, and designed mockups and materials for the client. She successfully defended her thesis and graduated with a 3.975 GPA.As the team lead of the AskHR content writers at Tyson, Sara developed the HR division’s writing style guide using the AP Stylebook and the company’s existing brand guidelines. She held an average 3.3/5 rating on over 1,500 articles in different departments with different subject matter experts. At Coronis Health, she created PMO artifacts and wrote the knowledge base using the Chicago Manual of Style for VisiQuate and the medical coding app, Anesthesia Touch.From 2017 to 2021, Sara focused on writing SEO-centric content for SupplyPike, a Fayetteville software startup. She increased SupplierWiki page views by over 50% year-over-year in 2021 and improved organic search performance for key phrases that drove conversions and growth. She also wrote content for webinars and designed their presentation materials. At Vendormint, another startup, she increased web traffic by 45% in two months with a new website design and SEO-focused content. She wrote blog posts and created a newsletter with an average open rate of 30%.Since 2017, Sara has volunteered every year as a project manager, graphic designer, and wordsmith for the nonprofit GiveCamp NWA. As a project manager, she collected assets and researched the client ahead of the yearly weekend event to maximize efficiency and finish the project within the 72-hour deadline. Additionally, she wrote SEO copy for the websites and developed them in WordPress.

Experience

1. Owner

   Nine Muses Writing Group

   Aug 2023 — Present · Fayetteville, AR, US

   Created websites for non-profits and small businesses to increase marketing efforts in Wix, Square, and WordPress- Researched, wrote, and revised blog content and gated content for dozens of firms and non-profits- Maintained company budget, finance efforts, marketing outreach, and networking events- Procured marketing software, including Content360, Elementor, Google Ads, and Meta Business Suite- Designed interactive marketing content for firms to delight customers and increase ROI- Managed over 25 projects at a time using Trello and Google Workspace to maximize efficiency

Education

• St. Bonaventure University

  Master's degree, Communication and Media Studies

• University of Arkansas

  Bachelor's degree, Computer Science/Computer Engineering

• Northwest Technical Institute

  Project Management

Skills

• Web Design
• Journalism
• Java
• Css
• Adobe Creative Suite
• C++
• SEO
• Press Releases
• Blogging
• Distance Learning
• Research
• Content Management
• Facebook
• Wordpress
• Javascript
• Newsletters
• Visual Web Developer
• Social Media
• Publications
• Graphic Design
• Content Strategy
• Edi
• Technical Writing
• Html
• Proofreading
• Social Networking
• Social Media Marketing
• Teaching
• Editing
• Public Speaking
• Copy Editing
• Photoshop
• Higher Education