Sara Roberts

WORK HISTORY

EDUCATION

SKILLS

ABOUT SARA ROBERTS

The day my dad died from a preventable illness, my work stopped being theoretical. It became a commitment to building health and longevity ventures that scale responsibly, commercially strong, structurally disciplined, and trusted. Over 15+ years I\'ve founded and scaled four ventures across the UK, Europe and Africa, including taking a health brand from £0 to £10M ARR. I\'ve built international supply chains, secured FTSE100 and government contracts, and led commercial expansion in regulated environments where governance and execution determine enterprise value. I\'ve also seen what happens when speed outpaces structure. I\'ve lost a company to fraud and worked through the hidden costs of undisciplined scale. Those experiences sharpened my judgement. Growth doesn\'t break companies. Structural immaturity does. WELL PURPOSED I founded Well Purposed for Seed to Series B HealthTech and longevity founders who build brilliant products, and need the commercial infrastructure to match. Our work is structured around the VITAL Framework©, a five-stage commercial methodology from clinical validation to closed contracts: Validate, Identify, Target, Articulate, Land. → Commercial Diagnostic — identify your three biggest commercial blockers → Growth Sprint — build the channel, the proposition, and the pipeline → Fractional CCO — embedded commercial leadership at scale This is not advisory. It is structural intervention at the specific points where growth becomes fragile. THE PREVENTION ECONOMY I am completing a book on why preventive health investment fails to scale, not because the evidence is weak, but because health system financial architecture makes prevention fiscally invisible. Foreword by Lord James Bethell. GOVERNANCE & EXTERNAL WORK I contribute to institutions shaping health and innovation: the Henry Royce Institute BioMaterials Investment Committee and the WELL Nourishment Global Advisory (IWBI). Recognised through a Queen\'s Award for Sustainable Development and B Corp certification. s•••@wellpurposed.com