Sara-Ellen Picard
Senior Lead New Partnerships & Communications @Zalando
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WORK HISTORY
Senior Lead New Partnerships & Communications @Zalando
Berlin, DE
Discovering fashion talent and connecting brands with customers
EDUCATION
University of Melbourne
Master's degree, Master of Marketing Communications
Rheinische Fachhochschule / University of Applied Sciences Cologne
Bachelor of Arts - BA, Marketing & Communication Management
ABOUT SARA-ELLEN PICARD
As a Senior Lead of New Partnerships and Communications at Zalando, I am passionate about discovering fashion talent and connecting brands with customers. With over 11 years of commercial experience in marketing and business development, I have the confidence and skills to effectively engage with clients and stakeholders, deliver world-class campaigns, and drive profitable growth for the company and its partners.In my previous roles at Zalando, I led a high-performing team that achieved double-digit growth in corporate gift card sales across global key accounts and the DACH and Nordic markets, while increasing profit margins and sales generated by new accounts. I also planned and executed international sales and marketing campaigns, oversaw the creation of inspiring and high-quality content, and analyzed performance on various levels. I enjoy working in a creative and fast-paced environment, where I can leverage my expertise in fashion, customer insight, and business development to create value and innovation for the industry.
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