Sara Jordan Pickett

About Sara Jordan Pickett

An experienced executive specializing in lifecycle and customer marketing, I have a…

Experience

1. Senior Manager, Membership & Community Engagement

   Andrew Harper

   Mar 2019 — Present

   Membership and marketing director for publisher in luxury sphere; responsible for all membership engagement, retention, winback, and advocacy. Recent projects include: Created, implemented, and managed renewal strategy, assets, and multi-channel streams; increased renewal rate 33% for entire membership and 26% for key segment; achieved highest renewal rate (July 2019) in company history. Created, implemented, and managed member on-boarding strategy, assets, and multi-channel streams; increased new member engagement by 13%, new member renewal by 21%, and new member retention by 5%; decreased print costs by 13%. Developed and deployed membership engagement strategies, including newsletters, surveys, and other feedback mechanisms; increased per-member revenue by 30%. Managed vendor relationships, including the successful RFP process, contract negotiation, and transfer to new printer – saving the company more than also saved on ESP through the implementation of data management protocols. Managed two direct reports, including customer service representatives.

Skills

• Event Planning
• Community Development
• Budgets
• Research
• Microsoft Excel
• Social Media Measurement
• Event Management
• Office Administration
• Project Planning
• Team Building
• Public Relations
• Content Development
• Video Production
• Customer Engagement
• Marketing Analytics
• Microsoft Office
• Metric Development
• Data Analysis
• Management
• Editing
• Lead Generation
• Market Research
• Public Speaking
• Project Management
• Analytic Thinking
• Vendor Relationships
• Writing
• Content Management
• Leadership
• Nonprofits
• Production Management
• Managing Database
• Social Media
• Training
• Critical Thinking
• Procurement
• Marketing
• Community Outreach
• Script Editing
• Fundraising