Sara Heath

Experience

1. Executive Editor

   Xtelligent Healthcare

   Jan 2024 — Present

   Conceive, pitch, source, write, edit and publish daily content for PatientEngagement website- Demonstrate deep knowledge of healthcare industry- Demonstrate exemplary knowledge of the health IT space- Pioneer Xtelligent Healthcare Media’s social determinants of health reporting, including educational and case study articles- Maintain catalogue of healthcare industry professionals specializing in patient experience, public health, population, social determinants of health and health equity- Utilize SEO best practices for audience engagement- Experience using Google Analytics, Google Search Console, KeywordsEverywhere, and Cleascope- Track organic traffic, new-to-network members, growth of unique page views, keyword trends, and reader intent- Co-host Healthcare Strategies podcast- Research and pitch podcast topics important to an audience of healthcare directors and executives- Research and contact expert podcast guests- Compile questions and talking points in advance of podcast recording- Compose SEO-friendly podcast titles, show notes and list of further reading for audience access- Manage Xtelligent Healthcare Media daily operations- Lead editorial production for Xtelligent Healthcare’s Payer + Provider Virtual Summit- Plan talk tracks and write keynote and panel session copy- Identify leading healthcare voices to secure participation- Moderate panel and keynote sessions- Coordinate team transition to new content management systems (CMS)- Spearhead team transition to new newsletter curation process- Liaise with training managers from Informa TechTarget’s vertical markets team to manage integration and professional development across Xtelligent’s digital properties- Manage a team of four reports- Assign stories- Field pitches, refer sources- Guide subject matter education- Provide education and direction to staff in editorial staff in weekly meetings- Pioneer Xtelligent Healthcare Media TechAccelerator initiatives

Education

• Assumption College

  Bachelor of Arts (B.A.)

  2011 — 2015

Skills

• Writing
• Editing
• Microsoft Word
• Pinterest
• Microsoft Office
• SEO
• Research
• Newspapers
• Facebook
• Organization
• Storytelling
• Content Strategy
• Blogging
• Wordpress
• Copy Editing
• Creative Writing
• Instagram
• Google Analytics
• Photoshop
• Historical Research
• Critical Reading
• Social Media
• Indesign
• English Grammar
• Social Networking
• Social Media Blogging
• News Writing
• Twitter
• Interviews