Sara Dodd

About Sara Dodd

As a marketing professional, I thrive within multi-dimensional marketing environments where there is a client-centered approach to service. Acquisition and operations focused marketing manager with an expertise in the digital space. Strong record of accomplishment of elevating programs, launching strategic and innovative campaigns, and providing marketing expertise in the tech, and training and certification space. Multifaceted leader experienced in a broad set of disciplines supporting cloud computing and e-commerce industries.

Experience

1. Director, Self-serve Product Led Growth Global Campaigns

   Salesforce

   Apr 2024 — Present

   Developing and leading the strategy for the global digital marketing campaigns aimed at driving self-serve customer acquisition, new logos for Salesforce, retention and expansion. Specifically, leading camapign strategy and go-to-market operations for Salesforce Starter, Pro Suite, & Salesforce Foundations, helping customers get started with Salesforce with a prescriptive out of the box experience that shortens time to value across the entire customer 360 of Marketing, Sales, Service, & Commerce.

Education

• San Diego State University

  Bachelor of Science (BS), Public Administration

  2005 — 2009

Skills

• Team Leadership
• Coaching
• Leadership
• Personal Development
• Leadership Development
• Process Improvement
• Executive Coaching
• Digital Strategy
• Digital Marketing
• Strategic Communications
• Local Marketing
• Social Media
• Public Speaking
• Management
• Team Building
• Marketing
• Social Marketing
• Project Management
• Customer Service
• Training
• Organizational Effectiveness
• Social Media Marketing
• Fundraising
• Salesforce.com
• Lead Generation
• Sales
• Business Coaching
• Email Marketing