Sara Dever

About Sara Dever

A skilled brand leader and a former marketing communications professional, I focus on high growth opportunity brands in need of new strategies and/or repositioning to improve consumer acquisition and brand loyalty. I\'m a brand builder who can translate consumer insights, purpose and sustainability initiatives and overall business objectives into plans that drive results. I bring creativity to my roles from almost a decade of experience developing, executing and managing integrated marketing programs, and balance this with strong financial acumen through experience in P&L ownership and analysis, pricing, forecasting and budget management. — Areas of Key Emphasis —• Brand and Portfolio Management• Annual Brand Strategy and Forecast Development• Consumer Segmentation, Brand and Product Positioning• Product Concept and Innovation Pipeline Development • Cross-Functional Project Management from Ideation to Go-To-Market• Integrated Marketing and Creative Campaign Development • E-Commerce Shopper Journey• Financial Responsibility (P&L, Budget)• Sustainability, CSR and Purpose Strategy and Tactical Execution

Experience

1. Director of Marketing, Wholesome

   Whole Earth Brands

   Apr 2024 — Present · CO, US

Education

• Questrom School of Business, Boston University

  Master of Business Administration - MBA, Marketing and Social Impact

  2017 — 2019

• The University of Georgia

  AB, English with an emphasis in Creative Writing

  2007 — 2011

Skills

• Creative Writing
• Public Relations
• Proofreading
• Microsoft Word
• Social Media Marketing
• Press Releases
• Sales
• Editing
• Time Management
• Facebook
• Management
• Blogging
• Event Planning
• Editorial
• Customer Service
• Social Media