Sara Sinclair
Web Growth @Hootsuite
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WORK HISTORY
Web Growth @Hootsuite
Develop and execute a strategic web roadmap that prioritizes lead generation and trials- Collaborate with Web Growth team to prioritize new projects by projected business impact and cost/resources required to implement- Ensure that hootsuite.com represents the Hootsuite brand accurately, and provide an excellent web experience for prospects and customers alike- Create clear web project briefs that include goals and objectives, KPI values, target personas, core benefits and value propositions - Present strategic recommendations to growth and marketing leadership and other key stakeholders, including clearly outlined digital strategies and tactics- Map user journeys, plan web hierarchies, and develop high level wireframes- Compile, analyze and communicate relevant reports and presentations to inform the business and web stakeholders of project successes, failure points and key learnings- Demonstrate a proactive approach to digital trends, team education and surfacing new digital concepts, ideas and approaches - Skillfully deliver results through others by establishing clear direction, and supporting others to achieve their best work- Identify key issues and relationships relevant to achieving a long-range goal or vision; contribute towards building an integrated plan for course of action to accomplish this vision
EDUCATION
Western Canada High School
High School Diploma
Mount Royal University
Bachelors of Business Administration
Southern Alberta Institute of Technology
Business Administration Diploma
Southern Alberta Institute of Technology (SAIT)
Web Design Certificate
freeCodeCamp
Responsive Web Design Certification (300 Hours)
SKILLS
ABOUT SARA SINCLAIR
I started my marketing career at a boutique agency as a project coordinator, and was lucky enough to gain knowledge of all the specialties that lie within marketing. I learned quickly that my passions were in the digital space, including websites (design, development, UX, UI, SEO), paid advertising, as well as brand development. Throughout my career, I have helped develop and elevate corporate brands for companies in the tech, home building, non-profit and retail space. I have an eye for design and have managed in-house design teams and partner agencies to bring digital marketing and website strategies to life, ensuring consistency and integrity. I am passionate about continuing my education in efforts to keep my marketing skills sharp and stay ahead of trends. I am currently taking the Web Design Certificate of Achievement through SAIT, which will further improve my UI/UX skills. I am also currently working my way through the Responsive Web Design certification with freecodecamp.org, a 300 hour course that teaches the languages and fundamentals that developers use to build webpages.
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