Sarada Prasad

About Sarada Prasad

With over 17 years of experience in digital marketing, growth strategy, and performance-driven advertising, I have a proven track record of delivering measurable results for global brands. As the Chief Growth Officer at ThinkROI, I lead a team of experts leveraging data-driven strategies and innovative technologies to maximize ROI. Here’s a concise overview of my expertise and achievements:Professional Highlights: Leadership Experience:Transformed ThinkROI into a trusted partner for Fortune 500 brands, managing multi-million-dollar budgets for digital campaigns.Scaled ThinkROI’s operations across India and the USA, partnering with leading clients like AMD, Slice, CoinDCX, and Veera Browser.Mobile Advertising Expertise (Ventes Avenues):Built and scaled programmatic and performance campaigns for global brands in SEA, US, UK, and Middle East.Collaborated with platforms like ShareIt and Cheetah Mobile, scaling brands such as Ola, Swiggy, and Uber.Increased performance business revenue from zero to $5 mn.Experience at ACL Mobile (now Sinch):Streamlined enterprise messaging solutions for BFSI and telecom clients, achieving 98%+ delivery rates for OTPs and transactional messages.Pioneered mobile marketing initiatives for campaigns like Zee Dance India Dance (DID) and Saregama.Performance Marketing Expertise:Designed hyper-targeted campaigns across Search, Display, Social, and Native platforms, driving double-digit ROAS growth for fintech, travel, utility, and D2C brands.Developed GTM strategies using proprietary eCommerce analytics tools for actionable insights.Technical SkillsPlatforms & Tools: Google Ads, Meta Ads, DV360, MoEngage, AppsFlyer, Branch, and Singular.Specialties: ROI-focused media planning, MarTech implementations, advanced SEO, and customer journey optimization.Innovations: Created proprietary SaaS tools for market intelligence and ad spend optimization.Achievements by Numbers$50M+: Cumulative digital ad spends managed.25%: Improvement in campaign efficiency through optimization.300+: Brands onboarded and scaled at ThinkROI and Ventes Avenues.98%+: Delivery accuracy for SMS campaigns at ACL Mobile.I am passionate about driving growth through innovative strategies and bridging creativity with technology to deliver outstanding results. My focus is on building scalable solutions, fostering high-performance teams, and creating partnerships that thrive in today’s competitive digital landscape. Let’s connect to discuss how we can achieve groundbreaking success together!

Experience

1. Co-founder & Chief Growth Offier

   Thinkroi

   Nov 2022 — Present · Mumbai, IN

   Bringing creativity, strategy, and technology together to fuel brand growth!Entrepreneurial Visionary: Co-founded ThinkROI, a digital-first creative and performance marketing agency, with a mission to deliver measurable ROI for brands through innovation and strategic excellence.Growth Catalyst: Spearheading growth strategies for clients across diverse industries, including FMCG, real estate, e-commerce, technology, and lifestyle, ensuring exceptional results that align with their business objectives.Industry Expert: Over 16 years of experience leveraging insights and data to drive digital transformation and brand success, catering to marquee clients like AMD, Veera Browser, CoinDCX, Slice etcGlobal Outreach: Steering ThinkROI’s presence across Mumbai, Gurugram, Bangalore, Los Angeles, and Mysore, while fostering collaborations with brands worldwide.Passionate Leader: Leading a team of dynamic professionals to craft creative strategies, impactful campaigns, and high-performance marketing initiatives.Relationship Builder: Actively connecting with industry leaders and fostering partnerships to amplify ThinkROI’s value proposition. Always exploring opportunities to push boundaries and drive meaningful impact in the digital marketing ecosystem. Let’s connect to transform ideas into success stories!

Education

• Institute of Business studies and research

  MBA, Marketing

  2008 — 2010

• BJB Autonomous College

  Bachelor's degree, Economics

  2003 — 2006

Skills

• Media Planning
• Brand Management
• Marketing Strategy
• Online Marketing
• Strategic Partnerships
• Analytics
• Business Strategy
• Lead Generation
• Value-Added Services (Vas)
• Mobile Devices
• Competitive Analysis
• Start-Ups
• Market Research
• Team Leadership
• Marketing Management
• Sales
• Email Marketing
• Mobile Applications
• Mobile Marketing
• Leadership
• Marketing Communications
• Direct Marketing
• Management
• Business Alliances
• Mobile Advertising
• Product Marketing
• Brand Awareness
• Vas
• Digital Media
• Team Management
• Business Development
• Digital Marketing
• Online Advertising
• Enterprise Mobility
• Advertising Optimization
• Advertising
• New Business Development
• Creative Solutions
• Display Advertising
• Marketing