Sarada Vipindas

About Sarada Vipindas

I\'m a brand and growth marketer with a core focus on social media strategy and content performance. At Bright Money, I led our social media efforts — scaling Instagram from 31K to 51K followers and driving 5x–6x growth in enrollments through consistent calendar execution and channel expansion across Facebook and TikTok.In influencer marketing, I managed 80+ creator-led videos in collaboration with influencer agencies, driving awareness and acquisition through structured briefs, reviews, and performance insights.My approach to ad creatives content is rooted in research and creative testing — building 5–7+ new themes weekly with a 10% hit rate, while closely aligning with design and compliance teams to maintain both performance and regulatory standards.Beyond social, I worked on non-paid growth channels like referral, retargeting, and push, using tools like CleverTap to improve user re-engagement and boost referral leads by 25%.I also managed performance campaigns on Snapchat and Meta bringing together data, creative, and channel insights to scale acquisition efficiently.I\'m passionate about building brands across channels — combining content, community, and performance to drive real business impact.

Experience

1. Campaign Manager

   Bright Money

   May 2024 — Present · IN

Education

• Bharatiya Vidya Bhavan's

  AISSE, 10 CGPA

• St. Joseph's College (Autonomous) Devagiri, Calicut

  Bachelor of Arts - BA, Economics

  2018 — 2021

• JAGSoM - Jagdish Sheth School of Management

  Post Graduate Diploma in Management, Business Administration and Management, General

• Bharatiya Vidya Bhavan's

  AISSCE, 88.6%, Bio-Maths