Sara Williams

About Sara Williams

Experienced marketing professional with a demonstrated history of success in the entertainment industry. Skilled in Project Management, Media Buying, Marketing Strategy, Live Events, Experiential Marketing, Digital Marketing, Gorilla Marketing, and Branding.

Experience

1. Agent, Tour Marketing

   WME

   Jan 2019 — Present · Nashville, TN, US

   Provide clients project management, organization, and implementation of marketing campaigns in alignment with developed brand goals and campaign targets at of one of the largest talent agencies. Develop marketing strategy for local and national campaigns across digital + social, traditional, and experiential channels. Directing marketing spend of up to $2MM+ per tour for an average of 750+ shows per year across 30+ clients including Luke Combs, Jason Isbell and the 400 Unit, Duran Duran, Zach Bryan, Arctic Monkeys, Puscifer, Kane Brown, Amos Lee, and more. Cultivate relationships with local promoters, creative agencies, promotional partners, VIP providers, and ticket agencies to streamline marketing initiatives for client tours. Collaboratively develop multi-channel marketing materials and contemporary content to drive ticket sales and client branding. Help lead agency-wide marketing projects, directives and innovation.

Education

• Cairo American College

  High School Diploma

• University of Colorado Boulder

  Bachelor of Arts (B.A.), Communication, General

Skills

• Marketing
• Sponsorship
• Radio Broadcasting
• Online Advertising
• Social Media
• Event Planning
• Radio
• Social Media Marketing
• Publicity
• Social Networking
• Media Buying
• Event Management
• Online Marketing
• Music Industry
• Integrated Marketing
• New Media
• Digital Marketing
• Marketing Strategy
• Digital Media
• Live Events
• Email Marketing
• Advertising
• Guerrilla Marketing
• Music
• Facebook
• Concerts
• Entertainment
• Media Planning
• Radio Advertising
• Broadcast
• Radio Promotions