Sara Weidner

About Sara Weidner

I bring structure to creativity, so content, campaigns, and programs connect and deliver with purpose. My career has always centered on communication, whether through written word, impactful coaching, strategic messaging, meaningful events, or digital content. With a foundation in English, career development, and student engagement, I’ve learned that storytelling isn’t just a creative skill—it’s a tool for impact.I’ve led workshops, managed social campaigns, built community partnerships, and planned programs that bring people together around shared purpose. Whether it’s a social strategy, a resume review, or an event with 200 attendees, I lead with empathy and a relationship-first mindset, and bring intention and clarity to everything I do.What sets me apart:🧠Educator’s mindset – Led 280+ 1:1 coaching sessions per semester, driving a 220% increase in first-year engagement through the MAP initiative Rapport-building strength – Built trust quickly across roles, earning repeat partnerships and coaching students in career readiness competencies Strategic storytelling – Maintained a 50% average open rate for weekly newsletters and created 50+ career resources across 23 topicsDigital marketing results – Managed social media strategy and campaigns with a 4.69% ave. engagement rate Event & program execution – Coordinated events for 200+ attendees and co-led virtual multi-day trainings that launched student inclusion initiatives🤝Cross-functional collaboration – Created blog and web content, managed multi-channel brand messaging, and collaborated with faculty and employers to meet stakeholder goalsI thrive at the intersection of clarity and creativity—where good writing meets smart strategy, and where people feel seen, supported, and inspired.You’ll see a hummingbird in my banner image because hummingbirds symbolize hope, joy, good luck, passion, and creativity which reflects how I move through the world: with energy, adaptability, and a commitment to building joyful, purposeful connections.Let’s connect to chat about all things writing, digital marketing, or higher education!CliftonStrengths Traits 2022: Input | Achiever | Discipline | Maximizer | LearnerCliftonStrengths Traits 2018: Achiever | Discipline | Empathy | Strategic | Input

Experience

1. Senior Client Success Specialist

   Suitable.Co

   Sep 2025 — Present · Philadelphia, PA, US

   Partner with university leaders and administrators from 24 different schools to lead product implementations, deliver strategic consultations, and conduct trainings that drive adoption, engagement, and long-term partner success• Manage ongoing client relationships through Zoom meetings, proactive email follow-ups, detailed documentation, and project management oversight to ensure seamless communication and achievement of retention and growth goals• Analyze partner data and progress to identify opportunities for continuous improvement, present actionable recommendations, and align platform features with institutional priorities• Spearhead the annual March Mayhem Suitable partner competition, designing and leading a four-week engagement initiative that gamifies platform learning, strengthens community involvement, and incentivizes partners through points, prizes, and recognition

Education

• Kutztown University of Pennsylvania

  Masters of Education in Student Affairs in Higher Education, Student Affairs

  2019 — 2021

• Moravian University

  Bachelor's degree, English Language and Literature, General