Sara Winslow
Empowering brands to find clarity, creativity, and measurable growth through storytelling, strategy, and bold campaign development. | Client list: Bose, ASICS, NFL, GM, AAA, Johns Hopkins, MetLife
- Role
- Creative Director Writer at Blue Duck Agency
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sara Winslow
I’m passionate about helping marketing leaders and brands drive measurable growth through…
Experience
Creative Director Writer
Dec 2020 — Present
Maintain a work environment where creative teams can breathe, be heard, and be brilliant. Client list includes: Northeast | Washington | Sleep Number | Aventon | RAD Power Bikes • Lead a 20-person creative team and continuously deliver significant performance gains (most recently a 4% membership growth goal for Northeast and the implementation of a new brand for Washington). • Enable speed and flexibility in go to market creative and creative strategies by resourcing a network of external vendors for opti-channel campaigns, live video shoots, OOH, social, and digital work.• Lead teams in developing and delivering creative solutions that build brands and strengthen customer engagement• Responsible for providing creative expertise and leadership for a team of copywriters and designers to generate new, innovative ideas. Collaborate and brainstorm creative solutions, maintain highest standards and map to program goals, while directing the execution of client facing presentations.• Develop strategic plans for creative based on business and marketing objectives. • Work closely with traffic and production teams to maintain team efficiencies. • Evaluate existing processes and recommend ways to streamline or enhance current workflow; manage and track multiple projects simultaneously.
Education
Boston College
Bachelor's degree
1997 — 2001
Emmanuel College (Boston)
Masters
2005 — 2007
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