Sara Blackstock

About Sara Blackstock

Agile, innovative, results focused and accountable marketer known for using data to drive demand. Skills:Digital and Traditional Media Strategy - Digital and Traditional Media Execution - Rebranding - Program Development - Project Management - Media Planning and Execution - Account Management - Excellent Verbal, Written Communication and Presentation Skills - Negotiating - Lead Generation - Traffic Management - Organic & Paid Social - SEO/SEM - Programmatic Marketing - Account Based Marketing - Webinars - Scrum Master - Google Analytics - User Experience (UX)- Agile Methodologies - Go-to-Market Strategy - Strategic Partnerships - Team Building - Cross-Channel Marketing - Conversion Optimization

Experience

1. Group Manager, Global Data Platform and Cloud Marketing

   Oracle

   Dec 2018 — Present

   Global marketing leader responsible for setting the strategy and vision for global Oracle Database and Autonomous Cloud Services campaigns to support overall pipeline growth for sales organization world wide. Lead team in integrated, cross-channel, marketing campaigns and launching new and unique channels to hit marketing campaign goals. Build and maintain monthly and annual forecasts of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance while working with stakeholders optimizing content, creative, and messaging. Lead, mentor, and grow a high-performing growth marketing team while ensuring alignment between all marketing functions as well as our sales, partner, product management, and business development teams. Manage demand generation budget to deliver against goals and increase ROI across channels.

Education

• Kennesaw State University

  Bachelor of Business Administration - BBA, Business Marketing

Skills

• Retail
• Customer Relations
• Microsoft Office
• Customer Service
• Problem Solving
• Social Media
• Excel
• Online Marketing
• Email Marketing
• Inventory Management
• Account Management
• Word
• Administration
• Powerpoint
• Event Planning
• Marketing Strategy
• Outlook
• Social Media Marketing
• Market Research
• Indesign
• Writing
• Illustrator
• Access
• Facebook
• Editing
• Dreamweaver
• Marketing Research
• Social Networking
• Trade Shows
• Sales
• Marketing
• Direct Mail
• Online Advertising
• Direct Marketing
• Media Planning
• Digital Marketing
• Interactive Marketing
• Lead Generation
• Marketing Management
• Training