Sara Schwartz

About Sara Schwartz

Mission-driven senior editor and writer with 20 years’ experience working in multiple…

Experience

1. Senior Digital Editor for Aarp Members only Access

   AARP

   Nov 2019 — Present · DC, US

   Manage a team of editors, writers, and producers to create new content and franchises for AARP Members Edition, leveraging data analytics to drive content strategy and decisions, building a fledgling program into one with a 70% return rate and growing our unique visitor base from 323K to nearly 2 million• Coordinate with producers, fact-checkers and copy editors to publish clear, engaging and accurate copy • Partner with internal AARP teams such as Rewards, Perks, Games, Staying Sharp, the Virtual Community Center and Brand to develop innovative ways to use content as a benefit and to cross-promote among channels• Identify and approach external partners to collaborate with, such as Mark Bittman, James Patterson, The Dollywood Foundation, The Moth, One Day University, St. Martins Press to conceptualize storytelling packages that resonate with members and working closely with AARP’s Office of General Counsel to follow brand guidelinesAbout the organizationAARP is the nation\'s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.

Education

• Minnesota State University, Mankato

  BS

Skills

• Indesign
• Leadership
• Newspapers
• Facebook
• Illustrator
• Research
• Text Editing
• Journalism
• New Media
• News Writing
• Press Releases
• Editing
• Idea Generation
• Layout
• Web Content
• Newspaper Design
• Blogging
• Line Editing
• Breaking News
• Newsletters
• Mentoring
• Quarkxpress
• Creative Writing
• Microsoft Word
• Incopy
• Fact-Checking
• Project Management
• Editorial
• Native Content Writing
• Copy Editing
• Magazines
• Publications
• Graphic Design
• Microsoft Office
• Feature Articles
• Ap Style
• Books
• Proofreading
• Media Relations
• Online Journalism