Sara Younger

About Sara Younger

Throughout my career, I have worked in both agency and corporate environments and across diverse industries, including beauty, restaurants, retail, and publishing. In each role, I have found that the best work comes from teams who understand the full story—not just the information that pertains to their discipline. A 360-degree view of the business and its current challenges and goals results in communications campaigns that are capable of driving significant brand results. This understanding has earned me a reputation as a “community builder.” I am committed to bringing together agencies, internal teams, partners, and other stakeholders to work collaboratively to tell the brand story in a compelling way. Results have been significant: John Freida Hair Care: Ignited growth with an award-winning campaign that exceeded all benchmarks for brand awareness, affinity, and intent to purchase. Brought brand to life through social channels with double-digit increase in followers and led first Amazon-exclusive product launch. L’Oreal USA, Maybelline New York: Launched Color Sensational franchise, a WWD Beauty Inc. Brand of the Year, which was instrumental in company reclaiming its #1 position in the cosmetics industry. Built internal collaborations to shift organizational approach to product launches and leverage synergies between marketing, public relations, and sales teams. Bratskeir & Company: Led award-winning launch of Garnier Fructis, an AdAge “10 Most Successful Product Launches” of the year.Areas of Expertise: Content Strategy & Production, Community Building/CRM, Brand Marketing, Sponsorship & Partnership Management, Social Media Marketing, Project Management, Digital Marketing, Brand Development, Marketing Strategy

Experience

1. Digital Transformation Lead Consumer Care Division

   Kao EMEA & Americas

   Jul 2021 — Present

   Develop vision, strategy and deployment of digital initiatives for division. Leads cross functional team to ensure alignment and adoption of efforts both consumer facing and internally focused. Regional and global responsibilities. Key initiatives to date include launches of D2C and CRM platforms, helping teams understand and utilize data to inform and grow business.

Education

• University of Delaware

  Bachelor of Science - BS, Hotel and Restaurant Management

  1999

Skills

• Luxury Goods
• Brand Development
• Retail
• Management
• Marketing Communications
• Marketing
• Strategic Planning
• Brand Awareness
• Advertising
• Public Relations
• Fashion
• Beauty Industry
• Social Media
• Social Media Marketing
• Consumer Products
• Fragrance
• Brand Management
• Cross-Functional Team Leadership
• Cosmetics
• Celebrity
• Skin Care
• Publishing
• Integrated Marketing