Sara Woods

About Sara Woods

I build brands and drive growth by connecting strategic positioning with integrated execution. Over 8 years in B2B marketing, I\'ve led brand strategy, content programs, and demand generation campaigns for SaaS and professional services companies, from defining market positioning to executing multi-channel campaigns that influence pipeline and revenue.My background spans global enterprise marketing at PwC and high-growth startup environments where I\'ve developed thought leadership content, managed flagship campaigns, and built demand generation engines across paid media, events, email, and sales enablement. I excel at translating complex products into compelling narratives, leading cross-functional initiatives, and partnering with Sales and Product teams to achieve business goals.I\'m passionate about developing people and building high-performing teams. I believe the best results come from managing with both compassion and strategy, investing in team members\' growth while maintaining focus on measurable business impact.

Experience

1. Marketing Director

   Syfer Design, Llc

   Jan 2024 — Present · Denver, CO, US

   Independent ad-hoc marketing consultancy delivering strategic and executional marketing support across a diverse portfolio of projects spanning multiple industries.Work spans the full marketing mix, from brand strategy and content development to paid media, SEO, go-to-market planning, and event execution. Each project is tailored to its specific scope and priorities, with a consistent focus on building marketing programs that are grounded in data, aligned to business goals, and built to scale.Core areas of focus include developing and executing go-to-market strategies for new products and service launches, building brand identity and content frameworks that resonate with target audiences, and managing Google Ads campaigns with clear ROI accountability. Also leads SEO strategy and website optimization to improve organic visibility and drive qualified traffic, alongside event planning and execution for client-facing activations and industry presence.Tracks performance across all projects using Google Analytics and marketing attribution frameworks, delivering clear reporting on KPIs, campaign effectiveness, and channel ROI to inform strategic decision-making.

Education

• Richland Community College

  Associate of Science - AS, Nursing Science

  2013 — 2017

• University of Stuttgart

  Bachelor of Applied Science - BASc, Biology/Biological Sciences, General

  2004 — 2006