Sara Willard

About Sara Willard

I make magic happen by helping publishers, media companies, and agencies transform into scalable, profitable advertising organizations. I specialize in optimizing workflows, enhancing sales enablement, and implementing technology solutions that deliver measurable results.Key Achievements:+ Increased media sales revenue by 30%+ year-over-year through targeted sales enablement strategies.+ Spearheaded programmatic advertising adoption, reducing campaign launch times by 25%.+ Partnered with startups and Fortune 500 companies to develop tailored go-to-market strategies, boosting client acquisition and retention.How I Support My Partners:+ Streamlining Workflows: Unify workflows to reduce costs, eliminate inefficiencies, and enable growth.+ Driving Media Sales: Improve close rates, reduce churn, and empower teams to execute seamlessly across departments.+ Deploying Scalable Solutions: Implement advanced technology tools to maximize efficiency with minimal disruption.How I Empower My Teams:+ Coach and mentor sales teams to consistently exceed revenue targets and develop into leaders.+ Build and execute go-to-market strategies, focusing on high-impact verticals and accounts.+ Foster a consultative sales culture that prioritizes long-term, profitable relationships.+ Conduct training on CRM use, strategic planning, and cross-functional collaboration.Innovation and Change Management:I champion initiatives to modernize operations, integrating CRM systems, programmatic platforms, and analytics tools. I adapt quickly to market shifts, helping clients navigate challenges like algorithm changes and AI-driven disruptions while maintaining competitive advantages.I take pride in forming strategic partnerships that align with my clients’ unique goals. My collaborative approach ensures tailored solutions that drive sustained success and build thriving teams and businesses.Beyond Consulting:As a speaker and trainer, I share expertise on advertising workflows, business development, and digital marketing solutions like SEM, programmatic, social media, and branded content. Whether presenting at industry conferences or community events, I aim to inspire innovation and growth across the advertising landscape.

Experience

1. Owner and Curator

   Reverie Fine Art

   Dec 2024 — Present · FL, US

   Rev·er·ie: a state of being pleasantly lost in one\'s thoughts; a daydream.Lose yourself in the world of Reverie – where every piece of art tells a story and invites you to dream beyond the canvas.Explore a curated collection designed to inspire new collectors and seasoned enthusiasts alike.Visit: Us: Instagram:@CuratedbyReverieFacebook.com/reveriefineartGallery located in Pensacola, Florida; can ship wherever, whenever to whomever A stunning collection of fine art, curated for over 40 years, capturing the essence of artistic evolution.With over 156 artists in our inventory, our inventory is ever-evolving. We update and add new items to our site consistently and frequently. If you don’t see something available on our site but are curious if we have it in stock at the gallery or warehouse, please email us at i•••@reverieart.com. We are happy to provide additional photos, videos, and information needed for your satisfied purchase.

Education

• Azusa Pacific University

  Bachelor's Degree, Business Administration and Management, General

  2012 — 2014

• Azusa Pacific University

  Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

  2015 — 2016

• Saint Michael's College

  Undergrad, Journalism & New Media; Business Administration Liberal Arts Curriculum

  2011 — 2012

Skills

• Customer Service
• Wine
• Business Intelligence
• Customer Service Representatives
• Asana
• Online Marketing
• Wine Sales
• E-Commerce Optimization
• Vimeo
• Graphic Design
• Marketing Communications
• Google+
• Dreamweaver
• Magento
• Digital Media
• Fashion Design
• Web Design
• Health Insurance
• Project Planning
• Ebay
• Digital Marketing
• Newsletter Production
• Landing Page Optimization
• Organizational Development
• Social Networking
• Planning
• Insurance
• Google Analytics
• Photoshop
• Bronto
• Sales Management
• Digital Strategy
• Zoho
• Retail
• Facebook Marketing
• Project Management
• Team Building
• Twitter Marketing
• Internal Communications
• Operations Management