Sara Weaver
Director of Marketing and Innovation
- Role
- Director of Marketing and Innovation at Endangered Species Chocolate
- Location
- Westfield, IN, US
- LinkedIn followers
- 500 followers
About Sara Weaver
Dynamic brand marketer with over 12 years of experience leading omnichannel marketing strategies that grow brand presence and accelerate revenue. Proven expertise in managing full-funnel campaigns across the U.S. and Canadian retail landscapes—translating data insights into high-performing initiatives across grocery, mass, natural, ecommerce, and independent channels.Experienced in partnering closely with Sales and broker teams to drive customer acquisition, secure distribution, and exceed velocity targets. Successfully supported multiple national retail launches and new item introductions across top retailers including Kroger ( & banners), Walmart, Target, Whole Foods, Publix, Albertsons, Sprouts, Natural Grocers, Amazon, Thrive Market, and key distributors like KeHE and UNFI.Adept at integrating upper-funnel brand awareness (digital, social, celebrity influencer) with lower-funnel performance tactics (retention, repeat rate, media attribution). Skilled in executing digital and in-store retail marketing activations through platforms such as Roundel, Walmart Connect, iBotta, Instacart, and Inmar.Deep expertise in retail media with a long-standing partnership with Kroger’s 84.51°. Advanced user of Stratum, Prism, and the Kroger Ad Platform including PLAs and TOAs, with a strong track record of ongoing optimization based on performance metrics and market trends.Highly proficient with syndicated data tools (SPINS, 1WorldSync, Syndigo, RIVIR/IX-One)Regular use of Adobe Creative Suite, Canva, and Microsoft Office Suite.
Experience
Director of Marketing and Innovation
Sep 2025 — Present · Indianapolis, IN, US
Education
Indiana University Indianapolis
BS, Interior Design
2006 — 2010
Earlham College
Sociology
2004 — 2005
Skills
- Management
- Product Marketing
- Digital Rendering
- Design Research
- Adobe Creative Suite
- Sustainable Design
- Renovation
- Graphic Design
- Marketing
- Interior Design
- Leadership
- Concept Ideation
- Adobe Illustrator
- Cad
- Photoshop
- Autocad
- Project Management
- Adobe Photoshop
- Brand Development
- Indesign
- Computer-Aided Design (Cad)
- Microsoft Office
- Revit
- Rendering
- Space Planning
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