Sara Waters

About Sara Waters

Experienced marketing professional with a strong background in the cosmetics industry…

Experience

1. Director, North America & Global Ecommerce (Chantecaille)

   Beiersdorf

   Jul 2022 — Present

   Establish 360 marketing strategy for launches and seasonal product focuses. Oversee the creation of supporting assets, implementation, and report on performance linked to sales and business goals on an ongoing basis. • Direct digital marketing strategy, product management, and ongoing optimizations for Chantecaille.com by leading a skilled team of 8 direct reports. Achieved +18% sales increase vs the previous year. • Own ecommerce budget including performance marketing across paid search, paid social, and programmatic. • Utilize business insights to assess new pockets of opportunity inclusive of launching new channels and improving 1:1 service to the customer. • Launched Affiliate marketing growing the channel to represent 20% of new business in the first year. • Orchestrated the launch of the website modernization which grew the site’s conversion rate +3% vs the previous year.

Skills

• Digital Media
• Drupal
• Fashion
• Crm
• Global E-Commerce
• Ecommunications
• Advertising
• Research
• SEO
• Photoshop
• Creative Writing
• Social Networking
• Integrated Marketing
• Marketing
• Microsoft Excel
• Sales
• Marketing Communications
• Public Relations
• Microsoft Word
• Microsoft Office
• Visual Merchandising
• Leadership
• Integrated Multi-Channel Marketing
• Digital Marketing
• Public Speaking
• Website Development
• Customer Service
• Social Media Marketing
• Retail
• Event Planning
• Press Releases
• E-Commerce
• Powerpoint
• Social Media
• Facebook
• Teamwork