Sara Vicioso

About Sara Vicioso

Data-driven Digital Marketing Strategist with 10+ years of experience in developing and executing marketing strategies that drive brand awareness, lead generation, and revenue growth. Expertise in SEO, SEM, content marketing, programmatic advertising, paid social media, and data analytics. Skilled at using tools like Salesforce, Google Analytics, and Pardot to track performance and provide actionable insights. Effective collaborator with cross-functional teams, aligning marketing initiatives with business objectives. Known for innovative approaches and a commitment to measurable results.

Experience

1. Director of Marketing

   Workshop Digital

   Jan 2026 — Present

   Own company-wide marketing strategy across brand positioning, performance marketing, paid media, SEO, demand generation, and go-to-market (GTM) initiatives to drive revenue growth and client acquisition.• Lead annual planning, quarterly forecasting, and budget allocation, aligning marketing investment with pipeline acceleration and company revenue targets.• Oversee website, content, and digital strategy to strengthen competitive differentiation and optimize visibility across organic search and AI-influenced discovery channels.• Own marketing operations and revenue alignment, ensuring accurate attribution, forecasting visibility, and full-funnel data integrity in partnership with Sales and Finance.• Operate as a player–coach, remaining hands-on in paid media strategy, content development, and campaign execution while building scalable systems and expanding the marketing team.• Foster a data-driven experimentation culture across channels, leveraging A/B testing, CRO, and AI-enabled insights to continuously improve acquisition efficiency and ROI.

Education

• California State University San Marcos

  Bachelor of Arts (B.A.), Major Sociology, Minor Criminal Justice Studies

  2009 — 2013

Skills

• Google Analytics
• Media Planning
• Social Media
• Courts
• Google Adwords
• Online Advertising
• Facebook
• Digital Media
• Research
• Interviews
• Digital Marketing
• Trials
• Microsoft Office
• Doubleclick
• Investigative Research
• Social Networking
• Social Media Marketing
• Marketing
• Background Checks
• Ppc
• Advertising
• Search Advertising
• Team Building
• Evidence
• Leadership
• Retargeting
• Pay Per Click (Ppc)
• Business Analysis