Sara Sheridan

About Sara Sheridan

Full-stack marketing leader with experience building and scaling functions from Seed through Series C at high-growth, venture-backed startups. I specialize in product marketing, growth, content, and communications, with a track record of driving measurable impact in complex, regulated markets.I thrive in 0→1 environments, creating marketing engines from scratch and scaling them into repeatable growth systems. My experience includes- GTM leadership: launching new products and services, developing competitive positioning, and building sales enablement that improves win rates and conversion- Demand generation & growth: scaled SEO and GEO motions, built lifecycle campaigns across email, paid, and retargeting, and launched a B2B events program that drove enterprise partnerships and professional referrals tied to pipeline and revenue- Cross-functional collaboration: partnering daily with Product, Sales, and Partnerships to refine customer experience, accelerate referrals, and deliver messaging that resonates across B2B, B2C, and B2B2C audiences- Brand & communications: leading PR, media relations, and internal communications through periods of hyper-growth and change- Team building: recruiting, hiring, coaching, and scaling marketing teams while maintaining a player-coach approach.Based in NYC, I bring a mix of strategic positioning and hands-on execution to fast-paced, high-growth teams. Fluent in leveraging AI and marketing automation tools to optimize content, growth, and operations.

Experience

1. Head of Marketing

   Lineage

   Nov 2025 — Present

   Lineage is evergreen capital for the aesthetics industry. We’re building a platform grounded in exceptional patient experience and surgical excellence, helping the best surgeons in the country grow practices defined by integrity, artistry, and care.

Education

• Columbia University

  Master of Science - MS, Journalism

• Northeastern University

  Bachelor of Arts (B.A.), International Affairs and Political Science

Skills

• Workshop Facilitation
• Large Group Facilitation
• Policy Analysis
• Event Planning
• Data Analysis
• Non-Profit Volunteering
• Microsoft Office
• Public Speaking
• Administrative Assistance
• Fundraising
• Organizational Leadership
• Wordpress
• Donor Perfect
• Social Action
• Adobe Acrobat
• Community Organizing
• Community Outreach
• Paychex
• Administrative Management
• Constituent Services
• Customer Service
• Microsoft Word
• Academic Tutoring
• Global Policy
• Blogging
• Google Apps
• Local Government
• Research
• Social Media Outreach