Sara Shenoha

About Sara Shenoha

Commercial strategy and growth executive with 20+ years of experience leading enterprise portfolio transformation, channel expansion, and margin improvement across iconic consumer brands. Proven record of delivering 30%+ of total company growth,$30MM+ innovation-driven revenue, and 10–15 pt margin expansion. Trusted C-suite partner known for KPI-driven execution and cross-functional leadership.

Experience

1. Channel Strategy & Category Development

   Krispy Kreme

   Nov 2024 — Present

   Architected enterprise growth strategy contributing >30% of total company growth in under four years•Led channel expansion delivering $10MM in Year 1 through prioritization, portfolio planning, and sell-in execution•Built innovation pipeline generating $30MM+ incremental revenue•Delivered +10 pt margin improvement via end-to-end business model optimization•Established executive KPI framework recapturing >$15MM in missed revenue

Education

• University of Michigan - Stephen M. Ross School of Business

  MBA, Marketing

  2004 — 2006

• University of Michigan

  BS, Industrial & Operations Engineering

  1997 — 2001

Skills

• Engineering
• Consumer Insight
• Competitive Analysis
• Product Marketing
• Product Innovation
• Product Development
• Customer Insight
• Product Management
• Marketing Management
• Market Analysis
• P&L Management
• Market Research
• Integrated Marketing
• Social Media Strategist
• Marketing
• Promotions
• Advertising
• Strategic Planning
• Pricing Strategy
• Product Launch
• Segmentation
• Consumer Products
• Consumer Goods
• Business Strategy
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media Marketing