Sara Schapmann
Mental Health Writer, Editor, and Marketing Professional | Passionate About Creating Impactful Content for Well-Being and Mental Health Awareness
- Role
- Senior Content Writer at Lyra Health
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Senior Content Writer
Jan 2023 — Present
Writes and edits mental health content for several audiences, including Lyra members, mental health professionals and HR leaders.* Interviews internal and external subject matter experts for thought-leadership blogs and long-form content.* Synthesizes complex concepts and research into accessible, easy-to-consume content.* Crafts concise, high-impact headlines, web copy and other short-form content.* Develops narrative storytelling that integrates across content types and channels.* Collaborates with cross-functional partners and manages feedback, editing and clinical review cycles.* Generates AI prompts to support content development across various channels.* Draws on SEO best practices to raise online rankings and drive website traffic.
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