Sara Scott

Social Media Manager @Tyson Foods

Springdale, AR, US

Lead day-to-day social media execution, including content posting, community management, and trend monitoring.•Collaborate with content teams and agencies to manage posting schedules and leverage analytics to inform strategy.•Build and nurture platform-specific communities, fostering engagement and positive relationships with followers.•Drive social media activation strategy and ensure alignment with other marketing channels, including paid media, website, and automation.•Analyze performance, provide recommendations, and encourage innovative content approaches with internal and agency partners.•Oversee social media tools, monitor results against benchmarks, and communicate insights to teams and leadership.•Stay ahead of industry trends to ensure content and strategy remain relevant and effective.

University of Arkansas

Bachelor of Business Administration - BBA