Sara Reed

About Sara Reed

Experienced CPG Vice President with a track record of exceeding goals and driving growth in the Consumer Packaged Goods and Beverage Industry, with experience both in a start-up environment and also within the framework of a strong corporate structure. Brand builder and innovative leader who leverages opportunities to drive performance, grow share, and win in the marketplace. Expertise includes Sales, Management, DSD Distributor Partnerships, Warehouse Route to Market, National Account Customers and Region Key Accounts, Trade Spend and Promotions, implementation of brand strategy and AMPS, as well as high level cross functional collaboration.

Experience

1. Vice President of Sales, Naou Zones and National Fsop

   fairlife, LLC

   Jul 2020 — Present · US

   Vice President of Sales for the Fairlife portfolio of brands for the West and Central Zone sales in the Food, Mass, Convenience, and Food Service On-Premise channels, in both the DSD and Warehouse routes to market. Responsible for Sales and Commercial leadership, through partnerships with the Coca Cola North America Operating Unit Zone teams and Channel Leadership, related to growing the market share of Fairlife brands, including the development of annual sales plans, tactical plans for execution, partnerships with Coca Cola bottlers in North America, team leadership, customer management, trade and DME management, and ensuring continual cross functional collaboration between Commercial, RGM, Finance, Brand, and Shopper Marketing.

Education

• Bowling Green State University

  BS in Communications, Communications and Technology

  1994 — 1999

Skills

• Sales Operations
• Product Marketing
• Nutrition
• Business Development
• Sales
• Strategic Planning
• Account Management
• Sales Management
• Event Planning
• Marketing
• Training
• Advertising
• Employee Training
• Salesforce.com