Sara Potok

Ecommerce Manager @Century 21 Stores

New York, NY, US

Manage Century 21\'s ecommerce website Mentor ecommerce team to elevate skillsets, communication and enhance productivity Act as subject matter expert and department owner for all site tools, operations, and customer journey Provide ongoing analysis of the ecommerce business from Google Analytics and other third party platforms Devise strategies to ensure growth of programs enterprise-wide, identifying and implementing process improvements that will maximize output and minimize costs Build and maintain digital strategy and calendars in partnership Marketing and Merchants Analyze and report on daily/weekly/monthly onsite content & merchandising performance using Shopify & Google Analytics Create and manage site navigation, including taxonomy, refinements, and opportunities identified with web analytics tools and drive changes based on customer and competitive insights Support testing and development of new enhancements/functionality for the e-commerce platform, define goals, brief agencies/stakeholders, test output and fix bugs. Work closely with the digital marketing team to key traffic-driving initiatives, especially within SEO, and utilize key product and merchandising strategies to drive channel growth

Commack High School

High School Diploma

State University of New York at Albany

Bachelor of Science (B.S.), Business Administration and Management, Concentration in Marketing, Senior