Sara Pierson
Creative Marketing Professional & Self-Proclaimed Analytics Nerd
- Role
- Marketing & Business Development Manager at Fraser Stryker Pc Llo
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Sara Pierson
No matter their end goal, companies have seen a dramatic change in how they market to customers over the last 10+ years. The status quo doesn\'t work anymore. A purposeful, consistent & thoughtful marketing strategy is key to turning a company\'s aspirations into achievements & ideas into reality. This is where a career in marketing is not just a job for me - it\'s a passion. I\'m fascinated by the process of discovery, learning how to reach an audience in new and meaningful ways.
Experience
Marketing & Business Development Manager
Oct 2019 — Present · Omaha, NE, US
Provide strategic direction for all firm-wide marketing, business development, and communications activities for the firm\'s 50 attorneys and 35+ practice areas- Proactively monitor and foster brand recognition in the marketplace through updates and posts on the firm\'s website, social media accounts, and marketing materials- Lead regular Marketing and Business Development Committee meetings, including setting agendas, providing updates on projects, and suggesting issues that should be discussed by the Committee- Ensure that items such as specific marketing brochures and practice group descriptions are kept up-to-date- Evaluate and make recommendations for sponsorships, conferences, speaking/writing opportunities, etc- Develop a strong working relationship with attorneys and practice group leaders in order to provide support marketing initiatives, including presentations and RFP\'s- Recommend and participate in the implementation of strategic plans relating to business development- Develop and conduct business development coaching programming for individual attorneys based on specific practice areas and individual needs- Plan and organize client events, such as seminars, webinars, receptions, etc. Coordinate activity needs, such as RSVPs, advertising, presentation needs, promo products, etc- Conduct research and compile information regarding existing and prospective clients, competitor activity, industry awards, and industry marketing trends to aid in the development of marketing plans, presentations, and proposals- Oversee all work performed by external vendors to support the marketing and business development needs of the firm- Design/create and manage all firm marketing collateral using Adobe Illustrator and Photoshop- Research, propose, and manage public relations and media opportunities for the firm and attorneys.
Education
Bellevue University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2005 — 2006
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