Sara Greenlee Oppenheimer
Director, Americas Merchandising @Under Armour
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WORK HISTORY
Director, Americas Merchandising @Under Armour
Merchandising Strategy Development: Spearhead the creation of merchandising strategies and long-term vision for Apparel, Accessories, Footwear, and Team Sports, managing a portfolio representing over $550M in revenue.• Data-Driven Execution: Lead a cross-functional team to implement a data-informed merchandising strategy across various channels and tiers of distribution, including wholesale and major platforms like Amazon.• Collaboration & Product Evolution: Partner with product teams to shape long-term product evolution, leveraging market data, in-depth consumer insights, and forward-thinking brand objectives.• Sales Target Strategy: Collaborate with planning and sales leadership to establish and achieve comprehensive seasonal sales targets, aligning product offerings with market demands and growth goals.• Team Development & Mentorship: Cultivate and mentor team members, providing career pathing guidance and fostering a culture of continuous learning and growth.
EDUCATION
Fashion Institute of Technology
Associate, Fashion Merchanising Management
Mercyhurst University
Bachelor of Science, Fashion Merchandising
SKILLS
ABOUT SARA GREENLEE OPPENHEIMER
Experienced Merchandising & Strategic Sales Director with a demonstrated history of collaboration and crushing goals. I have expertise within the intimate apparel & sporting goods industries. My strengths are within in Retail Analytics, Merchandising, Sales, eCommerce, Assortment Planning, Process Enhancement and Strategic Initiatives for Growth. I have a deep knowledge of servicing small specialty retailers to large strategic accounts from all aspects of logistics, P&L, GTM process and long-range planning. I am a relationship builder and a connector. I love helping others\' succeed within business & career goals.DiSC: Primary I, Strong D, C (Enthusiasm, Action, Collaboration, Results & Accuracy)Myers Briggs: ESFJ-A (Outgoing, Reliable, Conscientious, Organized, Helpful, Pleasing, Active & Productive)
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