Sara Ng
Brand Manager - Maison Margiela, Viktor & Rolf Uk & i @L'Oréal
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WORK HISTORY
Brand Manager - Maison Margiela, Viktor & Rolf Uk & i @L'Oréal
GB
Managing Maison Margiela, Viktor & Rolf fragrance business across UK & Ireland• Lead brand strategy, 360° activations, and go-to-market strategyMaison Margiela #8 Collection Fragrance in UK Market,#3 SOI• Partner with Global Marketing to adapt international assets into UK-consumer–relevant campaigns and materials• Collaborate with cross-functional teams Trade Activation, VM, Advocacy, Digital, Retail & Education, Commercial to ensure locally relevant, high-impact campaigns• Drive growth of the fragrance portfolio through successful launches, including:• Maison Margiela Replica Never-ending Summer (2025)- SO+146% vs LY• Viktor & Rolf Spicebomb Metallic Musk (2025)- SO+32% vs LY 7M Impression• Maison Margiela Ideal One, Celestial Whispers (2025)
EDUCATION
University of Leeds
Master's Degree (MA)
SKILLS
ABOUT SARA NG
Strategic and results-driven Product Manager with 8 years of international experience in luxury marketing at L’Oréal, specializing in driving product strategies, campaign execution, and business growth across APAC and UKI. A natural storyteller and brand advocate with proven expertise in translating brand DNA into impactful, consumer-centric campaigns. Skilled in forecasting, stakeholder management, and data-driven decision-making.
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