Sara McGuirk
Narrative + Messaging Strategist specializing in GTM + SaaS sales + Edtech
- Role
- Strategic Management Consultant Owner-operator at Shoptalk
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Sara McGuirk
KEY SKILLSMarketing Strategy · Sales Operations · Media Analytics · Advertising · Story Development · New Business Development · Copywriting · Content Development · SaaS Sales · Social Media Marketing · Public Relations (PR) · Brand Management · YouTube · Facebook Marketing · Instagram · Vimeo · · FinalCut · Zoom · Jira · Slack · Google Analytics · Asana · HubSpot · Salesforce Marketing Cloud · MailChimp · Twitter · Adobe Suite · Microsoft Office Suite · Confluence · Tableau · Excel · Agile
Experience
Strategic Management Consultant Owner-operator
Dec 2018 — Present
Creative Management Consulting firm providing professional services, business development, strategic planning, and process improvement through synthesized insights for creatives, small businesses, nonprofits, writers, and entrepreneurs.· Identify opportunities for scalability, process optimization, cost reduction, continuous improvement with custom analytics· Develop and launch go-to-market strategies, performance management roadmaps, long-range plans, and innovation forecasts, launching brands and creatives with data-driven insights, engagement tracking, and key recommendations · Coordinate group facilitation, DEI training, conflict resolution, and change management; over 95% exit survey approval rate· Directly accountable for managing portfolio of clients and producing over in new client revenue during 2022
Education
University of Iowa
Master's degree, Iowa Writers' Workshop
2014 — 2016
University College Dublin
English with Film Studies
2013
University of Notre Dame
BA, Honors English & Film Studies; Business Economics
2010 — 2014
Colts Neck High School
Law and Public Service Learning Center
2007 — 2010
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