Sara Matthews

About Sara Matthews

Hey there! I’m a seasoned marketing professional that has had the pleasure of working across various industries, diving deep into the areas of marketing strategy, lifecycle marketing, partner marketing, product marketing, content creation and campaign management. I currently manage the marketing partnership with domestic OEM partners for the SiriusXM Connected Vehicle Services business unit, where I oversee the implementation of complex, multi-channel lifecycle marketing initiatives. I\'m passionate about creating impactful marketing campaigns that boost brand awareness and customer engagement. I\'ve successfully managed both B2B and B2C marketing efforts, always with a focus on results. My knack for developing CRM marketing plans has led to significant gains in enrollments, activations, upsells, renewals, and win-backs. I\'ve got solid experience in product marketing, from launching new products to promoting them across different industries. I enjoy creating compelling value propositions, crafting targeted content, and driving product launches that get people excited. I\'m all about doing the research, analyzing the competition, and ensuring our marketing efforts deliver real results. I also love creating innovative and engaging content. From websites and social media posts to email campaigns, webinars, presentations, video scripts, blog articles, white papers, and infographics, I\'ve done it all. My goal is always to support lead generation and business development with fresh, concise, and original content. Let\'s Connect! Skills and Competencies: • B2C Marketing • B2B Marketing • Marketing Strategy • Lifecycle Marketing • Customer Journey Mapping • Marketing Campaigns • Partner Marketing • Content Marketing • Product Marketing • Multichannel Marketing • Copywriting • CRM Marketing • Demand Generation • Digital Marketing • Brand Awareness • Communications • Web Development • Marketing Analytics • Project Management

Experience

1. Partner Marketing Manager

   SiriusXM

   Apr 2019 — Present · Irving, TX, US

   Fostered the marketing partnership with Domestic OEM partners, promoting the B2C products and services for the Connected Vehicle Services business. Led the development of strategic marketing plans to drive enrollment, subscription activations, up-sells, renewals, and win-backs for connected vehicle services- Managed subscriber growth through the marketing funnel and maintained a sharp focus on implementing go-to-market strategies that provided a best-in-class customer experience- Oversaw the strategy, execution, optimization, and analysis of 3 personalized customer lifecycles through multi-channel marketing programs including email, direct mail, SMS and web- Maximized results for campaign strategy through implementation of A/B testing and coordinate with Marketing Analytics to ensure appropriate campaign tracking, and reporting- Developed and executed customer retention strategies that effectively reduced churn and increased customer lifetime value- Utilized strong copywriting skills to ensure campaign materials drive desired results- Collaborated with cross functional teams, such as, IT, account, product, engineering and operations as well as outside vendors to successfully launch and manage marketing programs.

Education

• Florida State University

  BA

Skills

• Analytics
• Sales
• Microsoft Office
• Event Planning
• Event Management
• Social Networking
• Web Content
• Social Media Marketing
• Social Media
• Hootsuite
• Microsoft Excel
• Microsoft Word
• Marketing
• Customer Service
• Content Strategy
• Powerpoint
• Copywriting
• Content Development
• Public Speaking
• Content Marketing
• Leadership
• Digital Marketing