Sara Makin

About Sara Makin

Founder & CEO of Makin Wellness, a results-driven online therapy company delivering accessible, evidence-based care at scale. I’m an operator-CEO who builds systems: in-network payer strategy, streamlined credentialing and authorizations, contact-center SLAs, and KPI dashboards that improve time-to-first-session, retention, utilization, and CAC/LTV. I lead with clinical rigor and compassionate standards—standardized care pathways, supervision, and quality improvement—while protecting provider experience and preventing burnout. My focus is sustainable growth: payer and partnerships, referral network development, EHR optimization, data governance, and HIPAA-first operations.I also dedicate a small portion of my time as an expert on mental-health and addiction matters, providing evaluations, reports, and testimony on high stake cases.Passionate about scaling behavioral health with clean operations, measurable outcomes, and equitable access across Pennsylvania and beyond.

Experience

1. Founder & CEO

   Makin Wellness

   Apr 2017 — Present

   Founded and scaled Makin Wellness into Pennsylvania’s #1 rated online therapy platform, serving thousands of clients across the state-Grew the company from concept to a leading mental health provider with specialized clinicians and a reputation for results-based care-Built a high-performance team culture focused on excellence, innovation, and compassion-Negotiated and secured in-network status with all major insurance plans, increasing accessibility for clients-Expanded operations across multiple specialties, ensuring clients receive individualized, evidence-based treatment-Recognized as one of the region’s fastest-growing online therapy companies, consistently exceeding KPIs and client satisfaction benchmarks.Mission: To help millions of people heal and become happy again through accessible, excellent, and personalized care.Find out more at or call us at (833)-274-HEAL to get scheduled in with a highly rated therapist!

Education

• La Roche University

  Bachelor of Arts (B.A.), Psychology

  2012 — 2013

• Y Combinator

  Start Up School

  2021 — 2023

• North Allegheny High School

  High school diploma

  2008 — 2010

• Duquesne University

  Masters of Science in Education, Clinical Mental Health Counseling

  2013 — 2015