Sara MacArchuk

Associate Marketing Manager @dsm-firmenich

Manhattan, NY, US

Specialize in niche, prestige, and celebrity-driven beauty and fine fragrance brands-Lead brand strategy, storytelling, and concept development for fragrance and cross-category launches-Create compelling brand narratives that merge artistic vision, cultural relevance, and emotional resonance-Identify white space and emerging opportunities through a deep understanding of consumer mindset, aesthetics, and cultural trends across beauty, fashion, and lifestyle-Drive innovation by developing disruptive concepts that redefine category norms while staying true to brand DNA-Partner with perfumers, development managers, and sales teams to bring ideas from concept to creation-Develop visual and verbal storytelling tools—moodboards, campaign themes, and brand worlds—that inspire and align internal teams and external partners-Lead ideation sessions and creative strategy workshops to unlock fresh thinking and unique positioning-Stay at the forefront of cultural shifts to inform long-term brand vision and future-forward innovation-Serve as the digital and social media lead, inspiring internal teams and clients with forward-thinking insights and emerging trends across beauty, flavor, and lifestyle-Champion innovative digital strategies that spark creative thinking and guide impactful brand storytelling.