Sara Lagerman

Group Ppc Specialist & Digital Team Leader @John Clark Motor Group

Specialist in paid internet advertising, responsible for planning, launching and optimising the effectiveness of online advertising campaigns.\\\\n\\\\n• Participate in forming effective paid search strategies\\\\n• Launch and optimize various PPC campaigns\\\\n• Oversee accounts on search platforms on Google Ads, Microsoft Ads & Yahoo Search\\\\n• Be involved in keyword selection and audience targeting\\\\n• Monitor budget and adjust bids to gain better ROI\\\\n• Track KPIs to assess performance and pinpoint issues\\\\n• Produce reports for management\\\\n• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals\\\\n• Write attractive and concise copy for adverts\\\\n• Suggest and develop new campaigns across multiple channels\\\\n\\\\n\\\\n