Sara Kilmon
Director, Marketing & Communications @Consortium Health Plans
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WORK HISTORY
Director, Marketing & Communications @Consortium Health Plans
Oversee the Marketing & Communications Department, and consistently exceed expected annual departmental goals and KPIs year-over-year • Guide departmental staff and personnel, and develop relationships • Control departmental budget, meet requirements and expectations, including contracts and invoicing • Develop and direct the execution of effective marketing and communication strategies to reach B2B and B2B2C audiences • Craft effective messaging and positioning material, including but not limited to, content marketing pieces, national value stories, value propositions, and elevator pitches, to best position Consortium Health Plans and its member Blue Cross® and Blue Shield® companies in the market • Design product marketing strategies based on sales projections and goals, collaborating with product owners, SMEs, and other internal stakeholders • Establish and fashion customer personas, segmenting audiences based on preferences, engagement, and more • Instigate and oversee creation of all digital and print assets – from ideation to final, working with agencies as necessary – including websites, social media, applications, collateral, presentations
EDUCATION
Salisbury University
Bachelor of Arts (B.A.), Communication, Journalism and Public Relations
University of Maryland Global Campus
Master of Science (M.S.), Marketing
SKILLS
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