Sara Hirsche
Demand Gen Marketing Campaigns // MBA
- Role
- Marketing Campaign Manager at BILL
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Sara Hirsche
I develop marketing campaigns from ideation to execution while tracking results along the way. I’m especially experienced in webinar and event management, and am known for my attention to detail, proactive project management, and skills in working cross-functionally across sales and marketing teams to drive the business forward.
Experience
Marketing Campaign Manager
Feb 2022 — Present · UT, US
Design and implement holistic, omnichannel campaigns around product releases, customer case studies, and limited time offers that involve promotions from web, direct mail, email, paid ads, live and virtual events/tradeshows, webinars, sales outreach, and sponsored content/media placements- Oversee a dedicated Sales segment, partnering with sales reps and their managers on goals and initiatives- Ownership of sponsored media channels for BILL’s Spend & Expense product. Recently expanded ownership to include AP, increasing AP Opportunities 581% while dropping CPO 81% MoM through increasing relevant placements and implementing timely Sales outreach- 2X conversion rates for select verticals through targeted industry campaigns (3% to 5.5% and 3.4% to 9.8%).
Education
Quantic School of Business and Technology
Master of Business Administration - MBA
Utah Valley University
Bachelor of Science - BS, Marketing
2017 — 2021
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