Sara Hawley

About Sara Hawley

I partner with Product and Sales teams to build product marketing engines that actually move the needle. My work is centered on understanding the \"why\" behind the user—developing the personas and narratives that make a product stand out in competitive landscapes. Whether it’s launching a new feature or scaling a department, I focus on creating a cohesive feedback loop that fosters both team growth and customer success.

Experience

1. Director of Product Marketing

   Continued

   Jan 2025 — Present

   As Product Marketing Director, I lead all product marketing efforts, architecting the strategic GTM roadmap and overseeing positioning, messaging, and launch execution for our B2B and B2C portfolios. I serve as the cross-functional lead between Product, Sales, Brand and Marketing, translating technical roadmaps into differentiated market narratives that drive product adoption and hit company revenue targets.Establish and refine product marketing best practices creating a standardized framework for differentiated positioning strategy.Ensure target personas and ICPs are current, accurate and documented to ensure messaging and mediums are aligned.Spearhead the GTM roadmap for B2B and B2C suites, unifying product value propositions across the organization to ensure a consistent, impactful brand voice in all internal and customer-facing interactions.Own the end-to-end launch of new products and features, delivering high-priority content that accurately position us within the marketplace and current portfolio.Drive market competitive intelligence in collaboration with the Product Strategy & Growth team to inform go-to-market strategies and stay ahead of industry shifts.Partner with Growth, Sales, and Product teams to ensure marketing initiatives integrate seamlessly with the product roadmap and drive growth within existing customer bases.

Education

• Boston University

  BS in Communication, Advertising and Marketing

Skills

• Competitive Analysis
• Marketing
• Forecasting
• Shopper Marketing
• Marketing Research
• Toys
• Customer Insight
• Brand Management
• Packaging
• Market Planning
• Retail
• Product Marketing
• Merchandising
• Management
• Trade Marketing
• Consumer Products
• Product Development
• Brand Architecture
• Brand Development