Sara Hardwick
CRO and Data Analytics Expert - Senior Strategy Consultant at Monetate
- Role
- Senior Strategy Consultant at Monetate
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sara Hardwick
I\'m a CRO / marketing analytics professional with 8+ years digital marketing experience. I love experimentation, a clean dashboard, and meeting my coworkers\' pets over Zoom.
Experience
Senior Strategy Consultant
Mar 2022 — Present
Work with 200+ clients, such as Adidas, VF Corp, John Lewis, Pandora, Ace Hardware, and Next, to identify and communicate ways to strengthen their CRO roadmap via A/B testing, machine learning, and personalization using the Monetate tool Increased platform adoption by +20% and client ROI by +30% YoY through data storytelling, client engagement, and optimization recommendations Provide custom analysis of clients’ conversion funnel and website performance, showing comparisons against industry benchmarks and opportunities to strengthen conversion Identify friction points and areas for growth to improve website performance Create and maintain Looker dashboards to proactively monitor client data and program performance Overhaul data visualization and storytelling in client engagement Provide ad hoc data analysis and reporting for clients and the post-sales organization Create training materials to upskill internal and external shareholders in A/B testing fundamentals, machine learning, and internal tools Act as liaison between post-sales and product teams Partner with Marketing team on data thought leadership projects, contributing data analysis to 6 lead generation campaigns yearly
Education
Indiana University Bloomington
Bachelor of Arts (B.A.), Communication and Media Studies
2005 — 2009
New York University
Master of Arts (M.A.), Communication and Media Studies
2009 — 2011
Skills
- Email Marketing
- Blogging
- Editing
- Theatre
- Press Releases
- Writing
- Entertainment
- Advertising
- Performing Arts
- Social Media
- Copywriting
- Marketing
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